Stock wheels are built to a price point. I build wheels for each individual rider.
Every build is hand-assembled one at a time. Rims, hubs, spokes, and lacing pattern are chosen specifically for your weight, your discipline, and the conditions you ride in most.
For over a decade, over 700 cyclists have trusted me to build their wheels.
From mountain bikes and road bikes to e-bikes and gravel bikes... even the odd unicycle!
Every wheel I build carries a lifetime warranty on the workmanship and all spokes and nipples, regardless of brand or build spec.
Not a 12-month warranty. Not a limited warranty. Lifetime.
If something goes wrong with how the wheel was built, I take care of it. Guaranteed.
I specify components based on what will actually perform best for your weight, your riding style, and your budget.
Not what I have in stock.
I work with Hope, DT Swiss, Sapim, Pillar, Nextie, Industry Nine, and others. Every combination is chosen, not defaulted.